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Food, farming and forests are connected. We try to adapt our diets to one that is bearable for our planet.
Eco-transition in the food industry is shift to producing, moving, and eating food with far lower land use, emissions, and biodiversity impact
Adapting to environmental needs, the migration of cultures and their cuisines, and the opportunities unlocked by new technologies.
we increase communication and understanding across the food industry, so we can remove introduction barriers for new products.
What is changing?
Our diets should become more sustainable. Why? This 8-min video explains it clear
Increasing migration causes demand for new flavors and cuisines.
The new opportunities that come with technological advancements , sugar-free, alcohol-free, diary-free etc. weren’t possible 20 years ago.
Communication is the solution
Our mission is to make our food systems adaptive to the changing needs of the future. By enhancing communication among producers, intermediaries, and consumers through automated systems, we aim to overcome traditional barriers in food consumption.
Most people are conservative in what they eat, with the consequence that demand for new diets is low.
As long as demand is low, no one will produce or distribute it. The consequence is that there is no offer.
That’s why we’re stuck in catch-22, as economists call it.
Economies of Scale: Established diets benefit from large-scale production, making them cheaper than newer alternatives.
By leveraging the communication possibilities of data and IT, we aim to accelerate the adoption of new products into the market.
Achieve a tipping point that eliminates the second barrier: economies of scale, making new diets as cost-effective as traditional ones.
An understandable tool to communicate about how well products are doing in the industry.
An overview of all products available in your region for a single segment.
We are a motivated and relaxt team, trying to contribute our bit to society.
We are always looking for like-minded people to grow our team. In for a talk? Reach out!
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