Based on consumer data
Foodbase lab
We identify the top products so you don’t have to test them all.
Our goals are to:
- Uncover Hidden Food Gems
- Discover what your peers prefer
- Summarize our findings in rankings
1. Measure Intrinsic Potential
Evaluate how well a products meet consumer needs through objective measures, excluding marketing and branding influences.
2. Uncover Hidden Food Gems
Seek out products with large potential, based on their intrinsic fit, that are yet to be widely adopted.
3. Proof of recipe
Generate a numerical proof indicating a product’s potential, guiding producers on investment decisions.
Methods include blind tastings for taste assessment and software analysis for other product features.
What Do Your Peers Choose?
Observing Real Life Choices
Measure product-market fit (PMF), analyze market presence, conduct surveys, and review sales data to understand consumer choices in both general and niche markets.
RANKINGS
Summary of the Best
We provide a summary of the best products based on intrinsic qualities and market data for the selected region. If intrinsic data is lacking, the summary is based solely on market position.