Peer scores

A neutral score derived from the consuming behavior and opinions of our peers.

It gives a numerical estimation of the market score of new- and existing items.

1. How often is it bought?

Foodbase leverages existing sales figures of more than 200 outlets to derive its peer scores.

Sales figures are the best representation of the current market score of each item.

Consumers continiously make the comparison between products before deciding what to buy. They take into account the taste and price, and sometimes even how healthy or ecological the meal is. They buy the item that matches best their needs and therefore also indicates the market score for that item.

Using this data allows us to rank and rate all items which are currently bought in sufficiently large quantities.

2. Taste, Price, Nutrition & Ecology

Foodbase rates each item on the 4 ‘factors’, taste, item, nutrition & ecology. These factors represent key considerations that influence consumer choices.

This approach allows for a nuanced evaluation that accounts for the diverse criteria consumers use to make choices, thereby identifying products that not only meet but exceed expectations in multiple dimensions.

The rating system is designed relative to the best and worst cases observed in the market, creating a spectrum that contextualizes each product’s performance.

Ecotarian supports us in obtaining those scores.

3. Foodbase Panel

We’re currently building a panel of consumers who are willing to give their opinion about desires, things they find important and their opinions. We do this in collaboration with iVOX to ensure a start of several hundreds people.

We use this same panel to derive the customer weights for each factor—taste, price, eco-friendliness, and health—through an Analytic Hierarchy Process (AHP). This method involves surveying customers to assess the relative importance of these factors in their decision-making process.

The responses are then used to calculate quantitative weights for each factor, reflecting their overall importance to the customer base. These weights reflect the average importance of each factor to the surveyed population.

This targeted approach can enhance customer satisfaction and loyalty by acknowledging and addressing the unique values that different segments of the market hold.

4. Foodbase Lab

In the lab we focus on discovering promising items in the industry, while bearing in mind the feasibility of implemenation.

The lab is a combination of tasting events, panel-opinions & sales-figures.

From tasting to score?

Through comparative analysis of individual taste reviews, a quantifiable taste score for each item can be determined. The inclusion of items with established market positions within the tasting process acts as benchmarks, allowing for a nuanced evaluation of new offerings.

This approach helps us uncover hidden gems in the food & beverage industry.

The peer proof

Foodbase combines sales figures & its LAB to generate a comprehensive ranking that maps out the market scores of existing items and compares them against new entrants.